Best Practices for Marketing Product Features With Humor

How can you get customers interested in your best product features without boring them to tears?  The secret is slipping in a laugh at just the right place so customers don’t notice the hard sell.

In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shares best practices for positioning a brand.  See how some of the best television ads turn a long list of boring product features into a skit that entertains while it informs.

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