When looking for new ideas, business leaders rarely seek inspiration from companies in divergent sectors. The belief is that these companies have little in common. This short videos shows how JetBlue is dedicated to learning from leaders in very different sectors. The upstart airline actively seeks out companies that share their passionate business purpose for innovation and social entrepreneurship.
what’s your authentic business purpose?
Let Graeme Newell show you how to build and implement a purpose-driven strategy for your business.