Lyf’s mission is to reconnect people through transportation and bring communities together. Different people living different lives but goes together in one car with Lyft. An animation explaining what is Lyft and what it does to the community. A Lyft mustache being thrown by different people at different places. what’s your authentic business purpose? Let Graeme Newell show you how to build and implement a purpose-driven strategy for your business. contact us Learn how to find and implement purpose-driven strategy in your business preview the book