The Aflac duck is a superstar now, but he wasn’t always this popular. Emotional marketing expert Graeme Newell shows how Aflac used patience and focus to built a great brand from scratch, and what other companies can learn from its example.
The Aflac duck is a superstar now, but he wasn’t always this popular. Emotional marketing expert Graeme Newell shows how Aflac used patience and focus to built a great brand from scratch, and what other companies can learn from its example.