HomenewsGraeme Newell SpeakingMeticulous Brand Building: Aflac’s Carefully Crafted Marketing Strategy

Meticulous Brand Building: Aflac’s Carefully Crafted Marketing Strategy

The Aflac duck is a superstar now, but he wasn’t always this popular. Emotional marketing expert Graeme Newell shows how Aflac used patience and focus to built a great brand from scratch, and what other companies can learn from its example.

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