With mobile consumption skyrocketing and playing a key role in building station awareness, TV stations can no longer look at a mobile content strategy as a luxury but as a necessity.

602 Communication’s mobile content training course teaches effective use of mobile content tools to boost interaction and showcase your brand. The training helps you build a solid mobile content plan of action and is designed to make you an accomplished mobile marketer.

We’ll help you master the tools and techniques required grab attention, how to leverage mobile to increase the reach of your on-air strategy, and how to increase mobile lead generation and conversions for your brand/product. This course teaches you how to:

▪ Optimize interface with other news platforms.
▪ Create correct content for the correct mobile device.
▪ Understand the unique challenges of mobile storytelling.
▪ Buy mobile advertising.
▪ Utilize incentives and loyalty programs.
▪ Best ways to utilize social media on mobile.
▪ Location targeting.
▪ Staying safe with mobile laws and regulations.
▪ Using mobile marketing measurement & analytics.
▪ Building mobile websites.