What is neuroscience testing? Emotional marketing researcher Graeme Newell explains the technology behind these powerful new insight tools. Find out how smart marketers are using brain scanning to gauge the effectiveness of television newscasts, digital content and marketing. You’ll see how this cutting-edge science is revealing the deep emotional motivations behind viewers’ entertainment choices.
No more boring shows. Let us train your team to produce excitement from the very first moment of your show.
“Greg and the 602 Communications team played an key part in making our station #1 in Las Vegas.”
Willie Garrett
Creative Services Director, KSNV, Las Vegas
“Our ratings literally improved overnight! The workshop immediately helped us become more competitive than we’ve been in years.”
Phil Wrobel
Creative Services Director, WXYZ, Detroit