The world of online training has been upgraded. For 20 years 602 Communications has been the broadcast training experts working with more than 200 stations from every major group.

With mobile consumption skyrocketing and playing a key role in building station awareness, TV stations can no longer look at a mobile content strategy as a luxury but as a necessity.

The 602 Communications Analytics and Media Buying course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy.

As broadcasters, we are amazingly blessed with the abundant riches of one of the most valuable assets in social media – fresh video and information about great local content. However, few broadcasters have developed efficient systems for effectively showcasing this precious trove of information.

This social media workshop is for more advanced teams who have mastered the basics and are ready to build a new level of interaction with their customers.

Social networks are one of the most powerful tools available to salespeople at your station, but a steep learning curve often discourages even your most ambitious sellers.

As social media has grown in popularity, so has the sophistication the tools and tactics that are now necessary to break through the clutter and get noticed. The key is engagement, but busy newsrooms simply don’t have the time or resources to construction extensive social campaigns.

The 602 Communications brand audit is a report card that shows exactly how well your entire team is demonstrating your brand within your newscasts, marketing, and community campaigns.

This workshop is all about consistently executing a brand strategy across EVERYTHING you do: digital, on-air, promotion, and community efforts. At many stations, marketing is just a “promotion thing,” and the product never truly demonstrates the brand position.

Great writing is the foundation of any great promo, but in order to be truly effective with today’s super distracted viewer, a whole new creative approach is required.