TV Brand Researcher Graeme Newell shares the fascinating results of a sweeping research study done on the effectiveness of TV marketing. This in-depth audit analyzed thousands of promos created by stations all over the country. You’ll learn which stations are doing the best marketing and why; two critical mistakes common to most promos; best tactics for breakthrough messaging; and creative mistakes that doom a promo to oblivion. You’ll be fascinated to learn what’s working and what’s not as Newell reveals real-world usable insights from this comprehensive study.
Learning Objectives:
- Learn which stations are doing the best marketing and why
- Learn about the two critical mistakes common to most promos
- Learn the best tactics for breakthrough messaging
- Learn creative mistakes that doom a promo to oblivion
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