red goldfish archetypes

The Protector

Those who seek to protect what is good and valuable. They strive for a safe & secure world.

The Liberator

Revolutionaries frustrated by a broken system who seek to reinvent, streamline and improve.

The Designer

Those who empower the world through the creation of revolutionary products and ideas.

The Guide

Mentors who coach, challenge and guide their tribe to seek improvement and a better life.

The Advocate

Motivated defenders who stand up and advocate for a neglected or unappreciated group.

The Challenger

Bold advisors seeking to motivate and inspire individuals to undertake singular change.

The Unifier

Charismatic champions who rouse, muster and inspire hopeful recruits to join a purpose-driven movement.

The Master

Guides seeking all-encompassing transformational change to improve the entire world.

what’s your authentic business purpose?

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