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the formula behind coke’s enthralling brand
- April 1, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking
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how the best advertising campaigns tap into the story of the underdog
- March 6, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking
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positioning a brand: seven brand stories that changed the world
- March 6, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking
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positioning a brand: break into new markets with disruption & contempt
- March 5, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking
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best marketing strategies for beating tough competitors
- February 21, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking
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why the dove campaign for real beauty Is so hard to sustain
- February 16, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking
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the power of focus: essentials for simplifying a marketing message
- February 16, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking
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best strategies to build marketing to beat a competitor
- February 16, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking
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coke’s branding strategy: the essence of companionship
- February 16, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking
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marketing training: how to pick a slogan that’s motivating & memorable
- February 16, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking