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602 Communications
  • home
  • training
  • video blog
  • about us
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212 714 0177 Free call
Mon - Sat 9.00 - 18.00 Sunday CLOSED
1020 Avenue of the Moon New York, NY 10018 US.
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  • Ego Brand Building: The Nike Brand Strategy of Vanity Marketing

    • February 2, 2017
    • Posted by: Chris
    • Category: Graeme Newell Speaking
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  • positioning a brand: how nike built a brand with universal appeal

    • February 2, 2017
    • Posted by: Chris
    • Category: Graeme Newell Speaking
    No Comments
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  • positioning a brand: inspiring heroism in armchair warriors

    • February 2, 2017
    • Posted by: Chris
    • Category: Graeme Newell Speaking
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  • nike brand strategy: emotional branding using the story of heroism

    • February 2, 2017
    • Posted by: Chris
    • Category: Graeme Newell Speaking
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  • nike’s plan for the future

    • February 1, 2017
    • Posted by: Chris
    • Category: Red Goldfish
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  • nike marketing strategy: how nike branding flatters athlete Egos

    • January 14, 2017
    • Posted by: Chris
    • Category: Graeme Newell Speaking
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    Graeme-Nike-Marketing-Strategy1

    Dig deep inside Nike branding campaigns and you’ll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem.

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categories
  • Emotional Marketing Research
  • Graeme Newell Speaking
  • Red Goldfish
  • TV Broadcasting
how can we help you?

Since our founding, marketing strategy has been one of our core businesses. We work with companies in every industry to develop strategies that deliver results.

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602 Communications
602 Communications is a research, training and consulting company that specializes in emotional marketing. We show businesses how to use emotional persuasion to supercharge customer loyalty and build revenue.

Favorite links

  • teasing & story focus workshop
  • process storytelling
  • best practices producing workshop
  • immediacy & urgency workshop
  • reporter storytelling workshop
  • branding focus workshop

Contact Info

Contact us today via phone or email.

Graeme Newell
(919) 280-8224
gnewell@602communications.com
Portland, Oregon USA

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