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product marketing vs. brand marketing: how a harley is more than a bike
- January 15, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking
No CommentsProduct Marketing and Brand Marketing. The two words get thrown around a lot in the marketing world, but what is the real difference? For some, the two mean the same thing – and that could not be further from the truth.
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Attitude Marketing: Emotional Branding That Goes Beyond the Product
- January 15, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking
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selling passion: how to move away from logic and into passionate love
- January 15, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking
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brand marketing research study – how to build powerful mom brands
- January 15, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking
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on point advertising: it’s time to fall madly in love with your customers
- January 15, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking
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Giving Customers What They Want – Whether They Know It Or Not
- January 15, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking
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nike marketing strategy: how nike branding flatters athlete Egos
- January 14, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking
Dig deep inside Nike branding campaigns and you’ll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem.
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emotional branding tactics: connecting using humor in advertising
- January 14, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking
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What’s the Difference Between a Brand and a Product?
- January 14, 2017
- Posted by: Chris
- Category: Graeme Newell Speaking