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602 Communications
  • home
  • training
  • video blog
  • about us
  • contact
212 714 0177 Free call
Mon - Sat 9.00 - 18.00 Sunday CLOSED
1020 Avenue of the Moon New York, NY 10018 US.
Homenewsspeaking
  • product marketing vs. brand marketing: how a harley is more than a bike

    • January 15, 2017
    • Posted by: Chris
    • Category: Graeme Newell Speaking
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    Product Marketing and Brand Marketing. The two words get thrown around a lot in the marketing world, but what is the real difference? For some, the two mean the same thing – and that could not be further from the truth.

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  • Attitude Marketing: Emotional Branding That Goes Beyond the Product

    • January 15, 2017
    • Posted by: Chris
    • Category: Graeme Newell Speaking
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  • selling passion: how to move away from logic and into passionate love

    • January 15, 2017
    • Posted by: Chris
    • Category: Graeme Newell Speaking
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  • brand marketing research study – how to build powerful mom brands

    • January 15, 2017
    • Posted by: Chris
    • Category: Graeme Newell Speaking
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  • on point advertising: it’s time to fall madly in love with your customers

    • January 15, 2017
    • Posted by: Chris
    • Category: Graeme Newell Speaking
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  • Giving Customers What They Want – Whether They Know It Or Not

    • January 15, 2017
    • Posted by: Chris
    • Category: Graeme Newell Speaking
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    Graeme-Giving-Customers-What
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  • nike marketing strategy: how nike branding flatters athlete Egos

    • January 14, 2017
    • Posted by: Chris
    • Category: Graeme Newell Speaking
    No Comments
    Graeme-Nike-Marketing-Strategy1

    Dig deep inside Nike branding campaigns and you’ll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem.

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  • emotional branding tactics: connecting using humor in advertising

    • January 14, 2017
    • Posted by: Chris
    • Category: Graeme Newell Speaking
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  • What’s the Difference Between a Brand and a Product?

    • January 14, 2017
    • Posted by: Chris
    • Category: Graeme Newell Speaking
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categories
  • Emotional Marketing Research
  • Graeme Newell Speaking
  • Red Goldfish
  • TV Broadcasting
how can we help you?

Since our founding, marketing strategy has been one of our core businesses. We work with companies in every industry to develop strategies that deliver results.

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602 Communications
602 Communications is a research, training and consulting company that specializes in emotional marketing. We show businesses how to use emotional persuasion to supercharge customer loyalty and build revenue.

Favorite links

  • teasing & story focus workshop
  • process storytelling
  • best practices producing workshop
  • immediacy & urgency workshop
  • reporter storytelling workshop
  • branding focus workshop

Contact Info

Contact us today via phone or email.

Graeme Newell
(919) 280-8224
gnewell@602communications.com
Portland, Oregon USA

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