Most companies build their business first, then seek to instill a purpose-driven mission into their existing organization. But some businesses choose the exact opposite tack. They start with a powerful purpose, then create a business model around that purpose. This short video tells the social entrepreneurship story of Hot Bread Kitchen in New York – a charity that’s built a thriving bakery around itself.
what’s your authentic business purpose?
Let Graeme Newell show you how to build and implement a purpose-driven strategy for your business.