Great shows start with great attention to detail. In this example-packed workshop, we’ll show your team how to craft more compelling moments that entice viewers throughout an entire show. You’ll learn about the most perilous producing pitfalls, plus easy and effective ways to break these bad habits.
We’ll guide your in a step-by-step process for an entire day of production. You’ll learn how to triage stories and craft a compelling multi-platform experience that builds anticipation and excitement. We’ll show teams how to dismantle the tedious “story stacker” mindset and craft an unfolding storyline within their shows. We’ll show them how to build a multi-sensory experience that showcases the best uses of sound, editing, graphics, talent, and video.
This workshop will allow your newscast to keep viewers watching longer and build ratings success.
• Immediacy and urgency
• Writing to video
• Getting your anchors more involved
• Move compelling breaking news
• Improved storytelling
• More demonstrative live shots and stand-ups
• Getting rid of monotony and predictability
• Advancing stories newscast to newscast
• Winning the lead
• Teasing that builds retention
• Picking stories that connect
Using hundreds of video examples, we teach your writers and producers how to produce a balanced newscast that increases average viewing length.
No more boring shows. Let us train your team to produce excitement from the very first moment of your show.
“Greg and the 602 Communications team played an key part in making our station #1 in Las Vegas.”
“Our ratings literally improved overnight! The workshop immediately helped us become more competitive than we’ve been in years.”
