We teach your team a simple three-step process that creates strong teases quickly. Learn how to identify the viewer-focused parts of a story and drill down to the compelling, complex parts of the coverage. Your team will leave with a clear understanding of how to boost retention, ratings and click rates.
Creating messaging that cuts through the clutter and touches people emotionally is the magic combo for marketers. The good news is that this elusive duo may be easier to attain than you thought. New neuroscience research is peering inside the brains of customers and showing the specific emotional marketing techniques that grab attention and leave them feeling a warm emotional glow. Emotional marketing researcher Graeme Newell shows you the best ways to make an emotional connection.
Fantasies about the good life are wildly different for every financial service customer. Some dream of the opulent life filled with luxury, while others have more pragmatic goals of a simple but comfortable retirement. Emotional marketing researcher Graeme Newell show you the best tactics for whetting your customer’s desire to save.
Fantasies about the good life are wildly different for every financial service customer. Some dream of the opulent life filled with luxury, while others have more pragmatic goals of a simple but comfortable retirement. Emotional marketing researcher Graeme Newell show you the best tactics for whetting your customer’s desire to save.
What are the most powerful emotional drivers in the world of marketing? New neuroscience research is revealing that the most powerful human motivators are the feelings most basic to human survival. Emotional marketing researcher Graeme Newell shows how smart marketers utilize these emotions. You’ll learn the best ways to assure your products connect.
Online content viewers are more distracted than ever. So how can you cut through the clutter and get noticed. Emotional marketing researcher Graeme Newell gives you a second-by-second guide for the best ways to grab customer attention, then how to guide them through your marketing content to a big payoff at the end.
The most powerful marketing will have a message that dazzles both the intellect and the heart, but which is most important? Powerful new neuroscience research is peering inside the brains of typical customers and showing the best ways to build effective marketing. Emotional marketing researcher Graeme Newell explains how to build your messaging so it appeals on a deep instinctual level.
When creating video content, which is more important: the visuals or the sound? Emotional marketing researcher Graeme Newell taps the latest neuroscience to show how your brain connects with online content. Learn the best techniques to score an emotional, memorable impression with your customers.
Building marketing content that cuts through clutter is harder than ever, but new neuroscience insights are revealing the specific storytelling techniques that are most successful at emotionally engaging customers. Emotional marketing researcher Graeme Newell shows you the best ways to assure your product features get remembered.
Fear is one of the most powerful human emotions. It is an amazing attention grabber and used strategically, it can entice customers like no other emotion. But new neuroscience research is revealing how poisonous heavy-handed fear tactics can be. Emotional marketing researcher Graeme Newell reveals new research revelations on the best ways to compel without frightening.