What Liquor Can Teach Us About Smart Marketing Strategy

graeme-newell Highlights:

When most of the products in a category aren’t much different from each other, brands must transition from belaboring minuscule feature differences to building the ego of their customers.
Companies must have the courage to honestly assess when their product category has matured, then decisively move away from feature marketing.
Great companies have one thing in common – their products are usually not that special, but they have learned how to attach an amazing customer-obsessed brand connection to those average products.